The most brilliant of all shapes, the Round Brilliant is the most popular diamond shape, representing over 70% of all diamonds sold.

The next most popular shape is the square-shaped Princess. Exquisite in both name and brilliance, a princess-cut diamond’s “V” pavilion facets are a sight to behold under a microscope.

The emerald cut was originally designed for the cutting of emeralds but was found to work perfectly for diamonds, enhancing their lustre.

Created by Lazare Kaplan in the 1960's, oval diamonds are a modified brilliant-cut. The oval is an ideal choice for a customer who likes the look of a round diamond, but wants something more unique.

First made popular during the Art Deco era, a perfectly symmetrical diamond with spectacular beauty, scintillation and brilliance.

The pear diamond has a brilliant cut which optimises light reflection, and combines the shape of an oval and marquise diamond.

The marquise shape stone is an elongated shape with pointed ends. This shape looks spectacular on longer fingers.

The heart shaped diamond is pear shaped with a cleft cut into its top. A complex cut with 56 to 58 facets & demands a great amount of skill to ensure maximum brilliance.

The Radiant shape diamond combines the elegance of the Emerald-cut with the brilliance of the Round Brilliant.

Popular during the Victorian era, this rare cut, also known as the pillow cut diamond, has a square or rectangular shape with rounded corners.